Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
How to Improve Your Local SEO
We've talked a lot about SEO (Search Engine Optimization) lately, mostly because it's the request I get most often. "How do I rank higher in Google?" People want their websites to show up higher in search engines... makes perfect sense. This particularly rings true if...
Why Do You Really Need Growth Driven Website Design?
Everyone knows that a business needs a website, right? After all, it is the 21st century. For so many businesses, it's a box they check off. They go to Weebly, Wix, or another DIY service, throw something together, and call it a day. As long as they have something...
Do You Need a Website Testimonial Page to be Successful?
So you're working on a new website. That's awesome! When you start the process, you likely list all the pages you'll need. Let's see: Home, About, Contact, Services/Products, Team, Testimonials. WAIT. Testimonials? Do you really need that? To be honest, most websites...
Marketing Diversity: How to Make a Positive Change
The world is reeling from the past few weeks. In addition to the pandemic, which already had folks on edge, racial tensions haven't been this high for many years. Our country is in the midst of a huge wake-up call about systemic racism and its effects on the daily...
Spotlight: Julie Botset and Your Fractional Ministry Executive
I recently had the pleasure to talk with Julie Botset. Not long ago, she left her full time job in ministry to start a different kind of business both coaching and helping churches in their ministries. While this experience with Your Fractional Ministry Executive...
How to Adapt your Non-Profit Digital Marketing for Growth
In a recent blog post, we talked about the importance of having an easily adaptable marketing strategy. When uncertainty settles in, such as with our current pandemic, businesses must adapt the way they think about marketing. But what about non-profit organizations?...
Web Design Case Study: Mark Patterson Music
With my degree in music from East Carolina University (Go Pirates!), I always get excited to work with musicians. Fortunately, I've had a decent influx of musical clients lately! This proves mutually beneficial for a couple of reasons. First of all, I understand what...
Why do You Need an Easily Adaptable Marketing Strategy?
What an interesting year we've had so far. Schools have closed and more people work from home (with their children as "coworkers") than ever before. We have all had to adapt to situations we never anticipated. Additionally, all of this has highlighted shortcomings we...
Spotlight: Colonial River Eye Care
Remember life before the pandemic? Although it seems like forever ago, there was a time when life was somewhat "normal". Crazy, right? Before the proverbial mess hit the fan, so to speak, I had the opportunity to sit down with Dr. Kurt Jung from Colonial River Eye...
Email Automation: How to Accomplish More in Less Time
In a recent post about marketing automation, we discussed having the ability to put parts of your marketing on auto-pilot. When we include the word "marketing", however, it conjures images of trying to sell something. I have great news for you. Automation can help...
Spotlight: Material Things Quilt Shop
I recently started a new series on the blog where I spotlight various businesses. In doing this, I've had the chance to meet some great people and get to know how they use digital marketing. Today I discuss meeting Terry from Material Things, a quilt shop near...
Website Effectiveness: Do Websites Really Help My Bottom Line?
In my dealings with professionals in many areas, I hear a lot of people talk about their websites. One comment seriously sticks out for me. When I heard someone say, "Websites don't even work." I was taken aback. I decided then and there to address this on the blog....
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