Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
How Does Social Proof Increase Your Website’s Success?
We are such social creatures. Well, maybe not during a pandemic, although I don't think that's by choice. As much as we admonish our kids about caving to peer pressure, we still feel safe going "along with the crowd". How many times have you or a friend taken to...
How to Reduce Friction Points on a Website to Increase Valuable Leads
So you have this awesome website. Woohoo! You have all the info about you and your business along with lovely graphics in an organized way. You also have forms and lead magnets in place to get people on your email list. Now you can just sit back and wait for the leads...
Nonprofit Marketing Funnel? Yes, It’s Real and You Should Use One
We've talked a lot recently about marketing funnels. I actually thought that the most recent post would be the last in the series, but I changed my mind. I got to thinking (scary, I know)... what about nonprofits? The rest of the posts in the series focused on...
8 Effective Ways to Increase Bottom of Funnel Sales
We've spent the last few posts on marketing funnels, or sales funnels. First, we talked about their definition. After that, we covered both the top and the middle of funnels, looking at examples at each stage. Today, let's get to the bottom of it... literally. This...
How to Increase New Conversions to Middle of Funnel Like an Expert
In the last couple of posts, we've been talking about marketing funnels (or sales funnels). The first post covered the definition of a marketing funnel, and the most recent one gave examples to help with the top of the funnel. Top of funnel is all about brand...
4 Fantastic Top of Funnel Examples to Attract New Customers
We've recently talked about the marketing funnel (or sales funnel) as a general topic. In that post, we outlined the three parts of the funnel: top, middle, and bottom. But what should happen at each point in the sales funnel? Let's focus today on the top of the...
Does a Good Marketing Funnel Really Help Your Business Grow?
"Growth hacking" is a term that gets thrown around a lot lately. But what does it mean? According to OptinMonster, "Growth hacking is an umbrella term for strategies focused solely on growth." What kind of growth? In short, any strategy whose main goal is to grow your...
How Does Virginia’s New Data Privacy Law Affect You?
On March 2, 2021, Governor Ralph Northam signed Virginia's new data privacy act into law. Coming after California, this makes Virginia only the second state to enact such a law. Since so many find these laws confusing, let's see if we can unpack what the new data...
6 Practical and Effective Ways to Promote Your New Website
Whether it's for a brand new business or a new look for a current one, launching a new website is exciting!! You've spent all this time working on every detail, and now you get to introduce it to the world. Unfortunately, many business owners find these launches...
How Can You Use Your Website As a Marketing Tool to See Powerful Results?
At the risk of sounding like a broken record, your website is your most valuable employee. This concept drives everything we do at GuppyFish Web Design, which is why we repeat it so often. Your website is the only part of your...
How to Start a Blog the Right Way to Win Trust
So you've decided to start a blog... that's awesome! You know that it will help improve your SEO and lead others to find your business. It will also help establish you as a thought leader and trusted source in your field. But once you decide that you need a blog, what...
The One Important Factor to Consider for a Successful Blog
Are you considering starting a blog? Awesome! Blogging will help you show your expertise, improve your SEO, and allow you to establish trust with your audience! It's truly one of the best marketing strategies you can use. But how can you set yourself up to succeed?...