Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
Email Automation: How to Accomplish More in Less Time
You're busy. I'm busy. I don't know a single person who doesn't describe themselves as busy. In fact, some of us are so busy that things start to fall through the cracks. Let's say you send a proposal to a prospect with the intention to follow up. When you get ready...
What’s in a Name? How to Choose an Absolutely Perfect Domain Name
Here you are, ready to create a website. Yay!! You've got your color scheme, a template, and some other basics. Now you need to figure out what to call your website. Whether you're a marketing beginner or old pro, choosing the right domain name can have a huge effect...
Stop the Confusion! Why You Should Avoid Technical Jargon in your Website Copy
Did you know that a muted trombone makes the sound of the adults in Peanuts cartoons? I bet you could hear the sound in your head as soon as you read that. In fact, I've heard that sound in my head during boring meetings. Someone drones along in a monotone voice, and...
6 Exciting Benefits to Examine Your Business with a Roadmapping Session
Remember the old days when we used to use maps? I'm talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I'm showing my age here, but my parents used to spend time right before a big road trip...
Energize Your Website: 5 Strategies to Improve Website Copy with Verbs
"I LOVE GRAMMAR!" said no one, ever. Well, maybe except me and a few other grammar nerds out there. I know I can't be the only one, right? You probably haven't thought much about parts of speech (nouns, verbs, adjectives, etc.) since high school English. They do come...
Website Audience: How to See the Highest Success and Growth
If you’re planning to create a website for your company or organization, you probably have lots of ideas in mind of how you want it to look and what functions you want it to have. You've seen all the bells, whistles, and fancy features from other sites and can't wait...
What’s the One Most Powerful Word in Your Website Copy?
I like baseball, particularly at the college level. Ok, when I say "at the college level," that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU is in eastern...
Are WordPress Maintenance Fees Worth Your Money?
Last week was... interesting. First of all, my kids had Spring Break. I had scheduled some doctor appointments for them and was working a little less so we could do a few fun things together. I did not plan, however, to have a major issue with WordPress maintenance....
Using Trello: 8 Tips to See Ultimate Project Success
Using Trello has changed the way I work, and I'm not alone. According to soocial.com, 80% of Fortune 500 companies use this tool, and it's used in over 100 countries. In my own workflow, I’ve been able to streamline tasks and their progress, weaving it together with...
How to Create Website Page Titles for Success
First impressions matter! Whether you’re blogging or dealing with a business website, website page titles can make a huge difference in traffic and readership. If you want to grab your reader and make him or her want to read further, your website page titles are the...
7 Proven Lead Magnet Tips that will Lead to Audience Growth
Picture this... You're surfing the web, looking for something specific. Let's say you want to inquire about storage solutions for dorm rooms. You stumble upon a site that has a handy checklist to help with exactly what you need. Keeping with the dorm room search, it...
Is Your Website Usability Hurting Your Ultimate Growth?
Ok, it’s true confession time. A while ago, I received a speeding ticket… my first one since the late nineties. Since it had been so long since I got one, I went to court and the judge assigned driving school. We won’t talk about how excited I was to sit all day in...