Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
6 Proven Ways to Drive Sales with Your Website Design
We talk all the time here about how your website should be your most valuable employee. It's the only part of your organization that is always available to potential clients. If all you have is a digital brochure that collects virtual internet dust, you miss the...
SEO Content: Why You See Results Writing for People, not Robots
So you want to rank higher in search engines. Who doesn't? When I ask new clients their website goals, almost all of them tell me that they want to be at the top of Google rankings. But how do you go about that? First of all, you have to know that it's not an...
How to Improve Your Local SEO
We've talked a lot about SEO (Search Engine Optimization) lately, mostly because it's the request I get most often. "How do I rank higher in Google?" People want their websites to show up higher in search engines... makes perfect sense. This particularly rings true if...
Why Do You Really Need Growth Driven Website Design?
Everyone knows that a business needs a website, right? After all, it is the 21st century. For so many businesses, it's a box they check off. They go to Weebly, Wix, or another DIY service, throw something together, and call it a day. As long as they have something...
Do You Need a Website Testimonial Page to be Successful?
So you're working on a new website. That's awesome! When you start the process, you likely list all the pages you'll need. Let's see: Home, About, Contact, Services/Products, Team, Testimonials. WAIT. Testimonials? Do you really need that? To be honest, most websites...
Marketing Diversity: How to Make a Positive Change
The world is reeling from the past few weeks. In addition to the pandemic, which already had folks on edge, racial tensions haven't been this high for many years. Our country is in the midst of a huge wake-up call about systemic racism and its effects on the daily...
Spotlight: Julie Botset and Your Fractional Ministry Executive
I recently had the pleasure to talk with Julie Botset. Not long ago, she left her full time job in ministry to start a different kind of business both coaching and helping churches in their ministries. While this experience with Your Fractional Ministry Executive...
How to Adapt your Non-Profit Digital Marketing for Growth
In a recent blog post, we talked about the importance of having an easily adaptable marketing strategy. When uncertainty settles in, such as with our current pandemic, businesses must adapt the way they think about marketing. But what about non-profit organizations?...
Web Design Case Study: Mark Patterson Music
With my degree in music from East Carolina University (Go Pirates!), I always get excited to work with musicians. Fortunately, I've had a decent influx of musical clients lately! This proves mutually beneficial for a couple of reasons. First of all, I understand what...
Why do You Need an Easily Adaptable Marketing Strategy?
What an interesting year we've had so far. Schools have closed and more people work from home (with their children as "coworkers") than ever before. We have all had to adapt to situations we never anticipated. Additionally, all of this has highlighted shortcomings we...
Spotlight: Colonial River Eye Care
Remember life before the pandemic? Although it seems like forever ago, there was a time when life was somewhat "normal". Crazy, right? Before the proverbial mess hit the fan, so to speak, I had the opportunity to sit down with Dr. Kurt Jung from Colonial River Eye...
Email Automation: How to Accomplish More in Less Time
In a recent post about marketing automation, we discussed having the ability to put parts of your marketing on auto-pilot. When we include the word "marketing", however, it conjures images of trying to sell something. I have great news for you. Automation can help...