Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
Email Automation: How to Accomplish More in Less Time
In a recent post about marketing automation, we discussed having the ability to put parts of your marketing on auto-pilot. When we include the word "marketing", however, it conjures images of trying to sell something. I have great news for you. Automation can help...
Spotlight: Material Things Quilt Shop
I recently started a new series on the blog where I spotlight various businesses. In doing this, I've had the chance to meet some great people and get to know how they use digital marketing. Today I discuss meeting Terry from Material Things, a quilt shop near...
Website Effectiveness: Do Websites Really Help My Bottom Line?
In my dealings with professionals in many areas, I hear a lot of people talk about their websites. One comment seriously sticks out for me. When I heard someone say, "Websites don't even work." I was taken aback. I decided then and there to address this on the blog....
Spotlight: Alsamir Family Dentistry
I'm super excited to start a new series on the blog. A couple of times a month, I plan to highlight a local or online business and how they use digital marketing to advance their goals. So far, I have thoroughly enjoyed getting to know these business owners and...
6 Super Easy Social Media Ideas to Boost Your Calendar
In my business, I talk with all kinds of people in many industries. Surprisingly, many of them have the same challenges with marketing. They know they need a presence on social media, but it gets put on the back burner. Consistency in marketing is everything. In...
Why is Marketing Consistency the Most Important Plan Component?
If you have a business or nonprofit, you have a marketing plan. You probably have all kinds of components to that plan, right? There's print, websites, social media, etc., etc., etc. The list goes on and on. The one thing people tend to avoid that rings more important...
How to Do a Website Evaluation to Crush Your Goals
Everyone gets excited and introspective during the new year. This year, we let our oldest child stay up late for the first time to ring in the new decade. We even poured ginger ale into a wine glass to make it extra fancy for her. After an evening of watching musical...
How Can the Right Website Tagline Actually Help You?
I think we can all agree at this point that your website is important. It should serve as your most valuable employee and advance your goals, right? Since it represents your organization to the entire online world, you must pay attention to every detail. One of those...
How to See Increased Productivity For Business Growth
Time is money. We've all heard that before, right? But what does that mean, exactly? Well, the more you can get done, the more you can earn. If you waste your time, you get less done, which in turn leads to lower earnings. Increased productivity doesn't mean you...
7 Proven Lead Magnet Tips that will Lead to Audience Growth
Picture this. You're surfing the web, looking for something specific. For this example, you inquire about storage solutions for dorm rooms. You stumble upon a site that has a handy checklist to help with exactly what you need. Keeping with the dorm room search, it...
How to Transform Your Business with Marketing Automation
Running a business is hard. Most business owners struggle with all the things. Those "things" consist of the constant tasks that add themselves to the to do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The list never,...
What is a Marketing Persona and Why Should I Use One?
Have you ever considered who is reading your content or visiting your website? We've talked before about website audiences, but let's take that one step further. What do your ideal customers or supporters need? What are their heart's desires? How do you get them to...
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