From the Fishbowl...
Helpful ideas and practical strategies for churches and nonprofits navigating digital communication.Recent Blog Posts
Digital communication doesn’t have to be overwhelming. We break down complex topics and offer practical steps to help you communicate with clarity and purpose. Use the search bar or categories list to find what you need.
Have a request for something you’d like us to cover? Let us know!
Is Hiring a Web Designer Really Worth Your Money?
Everywhere you turn, you’ll find tools to help you build a website yourself. Everywhere. Even the Super Bowl has ads for website hosting and building. Almost every podcast I hear has commercials for ecommerce platforms. I’ll scroll social media and see an ad promising...
6 Costly Email Automation Mistakes and How to Avoid Them
We’ve talked a lot lately (like a LOT) about how to leverage email automation to save time and increase engagement for your business. Sometimes, knowing what NOT to do is just as important. In this post, I’ll outline some email automation mistakes and how you can...
5 Game-Changing Benefits of Automating Your Customer Journey Emails
Have you ever thought “I need to text <person> about <thing>” at a time when you couldn’t do it, then forgot to do it later? I’ve been known to tell friends “I’ve been texting you in my head all week!” Sadly, we haven’t come up with the technology for our phones...
How to Transform Your Business with Marketing Automation
Running a business is hard. Most business owners struggle with all the things. Those “things” consist of the constant tasks that add themselves to the to-do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The list...
Personalized Email Automation: How To Reclaim Time And Engage Your Audience
“My audience expects a personalized touch, so they won’t respond to email automation.” This is by far the most common objection I hear to using automation for repeated communication, and it couldn’t be further from the truth. Let’s look at why email automation is...
Email Automation: How to Accomplish More in Less Time
You’re busy. I’m busy. I don’t know a single person who doesn’t describe themselves as busy. In fact, some of us are so busy that things start to fall through the cracks. Let’s say you send a proposal to a prospect with the intention to follow up. When you get ready...
What’s in a Name? How to Choose an Absolutely Perfect Domain Name
Here you are, ready to create a website. Yay!! You’ve got your color scheme, a template, and some other basics. Now you need to figure out what to call your website. Whether you’re a marketing beginner or old pro, choosing the right domain name can have a...
Stop the Confusion! Why You Should Avoid Technical Jargon in your Website Copy
Did you know that a muted trombone makes the sound of the adults in Peanuts cartoons? I bet you could hear the sound in your head as soon as you read that. In fact, I’ve heard that sound in my head during boring meetings. Someone drones along in a monotone...
6 Exciting Benefits to Examining Your Business with a Roadmapping Session
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...