Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
Is Your Website Usability Hurting Your Ultimate Growth?
Ok, it’s true confession time. A while ago, I received a speeding ticket… my first one since the late nineties. Since it had been so long since I got one, I went to court and the judge assigned driving school. We won’t talk about how excited I was to sit all day in...
Website ROI: How to Make Your Website Your Most Valuable Employee
Don't you just love acronyms? People just put letters together and bat them around, expecting you to understand what they mean. For example, everyone talks about their ROI (return on investment). Whether it's for marketing, employees, or software, you want to get the...
How to Do a Website Evaluation to Crush Your Goals
A few years ago, we let our oldest child stay up late for the first time to ring in the new year. We even poured ginger ale into a wine glass to make it extra fancy for her. After an evening of watching musical acts (most of whom I hadn't heard of, because... old) on...
Facebook Page or Website – Which is More Powerful?
The post "Facebook Page or Website - Which is More Powerful?" originally appeared on the blog on March 23, 2017 and has been updated. At some point, you’ve probably had someone take you through the exercise about what you’d take if you were stranded on a desert island...
How to Save Massive Amounts of Time by Using Automation
Time. It's the one thing that most people say they lack. It seems that everyone feels pulled in a thousand different directions without an end in sight. I get it! As a business owner and work-from-home mom, I barely have time to shower, much less get everything done...
Website Freshness: Do Your Website Updates Improve Valuable SEO Scores?
This post originally appeared on the blog March 9, 2017 and has received a refresh. Picture something for a moment. What comes to mind when you think of green, stagnant pond water? It’s probably not a pleasant image. Usually it’s green and uninviting. You certainly...
Is It Possible to Harness the Power of AI With Integrity and Purpose?
Sometimes I talk about bandwagons, like a rant post I wrote about QR codes. When it comes to the artificial intelligence (AI) bandwagon, most people fall into one of two camps. Either you jumped on enthusiastically and are on a joy ride with the wind whipping through...
Text Alignment in Web Design: To Center or Not?
This post, which originally appeared on the blog February 16, 2017, has been updated in October of 2023 and is the first reconfigured old post. In web design circles, you hear the term "accessibility" thrown around quite a bit. I think this is a great thing. When we...
Revitalize Your Content: How to Update Old Blog Posts and Boost Engagement
If you've had a blog for any amount of time, you have old blog posts. Some are great, and some are... not. That doesn't meant that they never had value. Over time, however, as trends change or your writing improves, those old posts can lose the gloss they once had....
Simple SEO: How to Improve Rankings Even if You Aren’t an Expert
SEO is 😱 scary. There, I said it. You have a site that makes you proud and you want the world to see it. Even better, you want them to engage with it and your brand. Sadly, Google stands there like a disgruntled sentry deciding who can find your website. I don't know...
A Beginner’s Crazy Easy Guide to Using Zapier: How Do I Start?
Hi, my name is Karen, and I'm addicted to Zaps. No, this is not some new crazy drug or electrical appliance. No, nothing has short circuited in my home, except, occasionally, my temper. I mean, I can only deal with people's shoes and socks on the floor so many times...
7 Ways to Support a Successful Partnership with Your Web Professional
For many years, I've wanted to write a "What your Web Professional is too Scared to Tell You" post. It's molded itself and taken shape in my brain. It hasn't always been very friendly, but it would be brutally honest. I realized that what we really want, at the end of...