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Energize Your Website: 5 Strategies to Improve Website Copy with Verbs

Energize Your Website: 5 Strategies to Improve Website Copy with Verbs

by Karen Carps | May 2, 2024 | Content Marketing, Web Design

“I LOVE GRAMMAR!” said no one, ever. Well, maybe except me and a few other grammar nerds out there. I know I can’t be the only one, right? You probably haven’t thought much about parts of speech (nouns, verbs, adjectives, etc.) since high school English. They do come...
What’s the One Most Powerful Word in Your Website Copy?

What’s the One Most Powerful Word in Your Website Copy?

by Karen Carps | Apr 18, 2024 | Content Marketing, Marketing

I like baseball, particularly at the college level. Ok, when I say “at the college level,” that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU is in...
Is It Possible to Harness the Power of AI With Integrity and Purpose?

Is It Possible to Harness the Power of AI With Integrity and Purpose?

by Karen Carps | Oct 19, 2023 | Content Marketing

Sometimes I talk about bandwagons, like a rant post I wrote about QR codes. When it comes to the artificial intelligence (AI) bandwagon, most people fall into one of two camps. Either you jumped on enthusiastically and are on a joy ride with the wind...

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