What is a Marketing Persona and Why Should I Use One?

Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to know that you’re the person for the job? The answer lies in your marketing persona….

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How to Create Website Page Titles for Success

Whether you’re blogging or dealing with a business website, website page titles can make a huge difference in traffic and readership. If you want to grab your reader and make him or her want to read further, your website page titles are the first line of defense. First of all, what are website page titles? When you are using your web…

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Google Ranking: How long until you see proven results?

You’ve got a gorgeous new website all ready to go, and you should be excited! It’s launched in its permanent home, and you immediately go search for it on Google. Here’s the problem… it’s not showing up!! Unfortunately, many people don’t understand the Google Ranking process and how long it may take for a new site to show in search…

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Choosing a WordPress Professional: 5 Traits for the Right Fit

WordPress is all the rage these days. You can learn to use it yourself, which is great. Chances are that, as your business grows, your time to work on your website will dwindle. You may realize that you need some help in this area and that it’s time to consult a professional. You know what they say: admitting you need help is…

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Website Goals: How to Achieve Results this Year

It’s the New Year! We made it! I don’t know about you, but 2017 was rough for lots of folks. It seemed almost like a year of Murphy’s Law. You may be relieved to have that year in the rear-view mirror as well. How wonderful it feels to have a fresh start, both personally and professionally! It’s time to evaluate…

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Mobile Friendly Website: Do you Absolutely Need One?

When deciding whether or not you should have a mobile friendly website, the basic answer is yes. Since one word is way too short for a blog post, I’ll expand a little bit. Have you ever gone to a website on your phone or tablet and been really frustrated because you had to zoom way in? Even then, it was…

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