by Karen Carps | May 9, 2024 | marketing
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a...
by Karen Carps | Apr 18, 2024 | Content Marketing, marketing
I like baseball, particularly at the college level. Ok, when I say “at the college level,” that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU...
by Karen Carps | Aug 30, 2022 | marketing
HEY LOOK!!! A BANDWAGON!!!! LET’S JUMP ON IT!!!! In the marketing world, we see that a lot. Some cool thing comes around and we see someone have success with it, so it will certainly work for us, too… right? The most recent bandwagon seems to be QR codes....
by Karen Carps | Apr 26, 2022 | marketing
Not everyone wakes up one day and decides to go into digital marketing. In fact, some of us are dragged into it like a toddler who doesn’t want to go to the dentist. If you start a business, you become a marketer whether you want to or not. I mean, that is if...
by Karen Carps | Jun 10, 2021 | marketing
We’ve talked a lot recently about marketing funnels. I actually thought that the most recent post would be the last in the series, but I changed my mind. I got to thinking (scary, I know)… what about nonprofits? The rest of the posts in the series focused...
by Karen Carps | May 20, 2021 | marketing
We’ve spent the last few posts on marketing funnels, or sales funnels. First, we talked about their definition. After that, we covered both the top and the middle of funnels, looking at examples at each stage. Today, let’s get to the bottom of it…...
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