by Karen Carps | Apr 16, 2021 | marketing
We’ve recently talked about the marketing funnel (or sales funnel) as a general topic. In that post, we outlined the three parts of the funnel: top, middle, and bottom. But what should happen at each point in the sales funnel? Let’s focus today on the top... 
by Karen Carps | Mar 25, 2021 | marketing
“Growth hacking” is a term that gets thrown around a lot lately. But what does it mean? According to OptinMonster, “Growth hacking is an umbrella term for strategies focused solely on growth.” What kind of growth? In short, any strategy whose... 
by Karen Carps | Feb 19, 2021 | marketing
Whether it’s for a brand new business or a new look for a current one, launching a new website is exciting!! You’ve spent all this time working on every detail, and now you get to introduce it to the world. Unfortunately, many business owners find these... 
by Karen Carps | Feb 4, 2021 | marketing
At the risk of sounding like a broken record, your website is your most valuable employee. This concept drives everything we do at GuppyFish Web Design, which is why we repeat it so often. Your website is the only part of your organization that never sleeps, gets... 
by Karen Carps | Jun 18, 2020 | marketing
The world is reeling from the past few weeks. In addition to the pandemic, which already had folks on edge, racial tensions haven’t been this high for many years. Our country is in the midst of a huge wake-up call about systemic racism and its effects on the... 
by Karen Carps | Jun 2, 2020 | marketing
In a recent blog post, we talked about the importance of having an easily adaptable marketing strategy. When uncertainty settles in, such as with our current pandemic, businesses must adapt the way they think about marketing. But what about non-profit organizations?...
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