by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | Sep 26, 2024 | Automation, Marketing, Marketing Automation
Running a business is hard. Most business owners struggle with all the things. Those “things” consist of the constant tasks that add themselves to the to-do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The list...
by Karen Carps | May 9, 2024 | Marketing
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
by Karen Carps | Apr 18, 2024 | Content Marketing, Marketing
I like baseball, particularly at the college level. Ok, when I say “at the college level,” that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU is in...
