by Karen Carps | Aug 30, 2022 | marketing
HEY LOOK!!! A BANDWAGON!!!! LET’S JUMP ON IT!!!! In the marketing world, we see that a lot. Some cool thing comes around and we see someone have success with it, so it will certainly work for us, too… right? The most recent bandwagon seems to be QR codes....
by Karen Carps | Apr 26, 2022 | marketing
Not everyone wakes up one day and decides to go into digital marketing. In fact, some of us are dragged into it like a toddler who doesn’t want to go to the dentist. If you start a business, you become a marketer whether you want to or not. I mean, that is if...
by Karen Carps | Jan 25, 2022 | marketing
Right now, this year probably still feels all fresh and new to you. Me too! Who doesn’t love the feeling of a fresh start? With our natural inclination to create goals and aspirations at this time of year, it’s the perfect time to take a big picture look...
by Karen Carps | Jun 10, 2021 | marketing
We’ve talked a lot recently about marketing funnels. I actually thought that the most recent post would be the last in the series, but I changed my mind. I got to thinking (scary, I know)… what about nonprofits? The rest of the posts in the series focused...
by Karen Carps | May 20, 2021 | marketing
We’ve spent the last few posts on marketing funnels, or sales funnels. First, we talked about their definition. After that, we covered both the top and the middle of funnels, looking at examples at each stage. Today, let’s get to the bottom of it…...
by Karen Carps | May 6, 2021 | marketing
In the last couple of posts, we’ve been talking about marketing funnels (or sales funnels). The first post covered the definition of a marketing funnel, and the most recent one gave examples to help with the top of the funnel. Top of funnel is all about brand...
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