by Karen Carps | Feb 6, 2020 | marketing, Social Media
In my business, I talk with all kinds of people in many industries. Surprisingly, many of them have the same challenges with marketing. They know they need a presence on social media, but it gets put on the back burner. Consistency in marketing is everything. In...
by Karen Carps | Jan 30, 2020 | marketing
If you have a business or nonprofit, you have a marketing plan. You probably have all kinds of components to that plan, right? There’s print, websites, social media, etc., etc., etc. The list goes on and on. The one thing people tend to avoid that rings more...
by Karen Carps | Oct 10, 2019 | marketing, Marketing Automation
Running a business is hard. Most business owners struggle with all the things. Those “things” consist of the constant tasks that add themselves to the to do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The...
by Karen Carps | Sep 19, 2019 | Content Marketing, marketing, Web Design
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do...
by Karen Carps | Dec 14, 2018 | Blogging, Content Marketing, marketing, Social Media
If you’ve been following along with this latest series on free blogging tools, we’re in the home stretch! You planned your post, done an amazing job writing it, and created some awesome images to spice it up. All you need to do now is share that post...
by Karen Carps | Feb 8, 2018 | marketing, Social Media
Ahhh, Facebook. So many marketers have a love-hate relationship with it, myself included. It provides such an awesome place to keep up with people’s lives. The marketing aspect, however, can be difficult to manage. How do you reach people when they keep changing...
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