How to Transform Your Business with Marketing Automation

Running a business is hard. Most business owners struggle with all the things. Those “things” consist of the constant tasks that add themselves to the to do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The list never, ever ends. In fact, the list becomes so extensive that you hardly have time…

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What is a Marketing Persona and Why Should I Use One?

Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to know that you’re the person for the job? The answer lies in your marketing persona….

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What Free Marketing Tools will Make That Post Go Viral?

If you’ve been following along with this latest series on free blogging tools, we’re in the home stretch! You planned your post, done an amazing job writing it, and created some awesome images to spice it up. All you need to do now is share that post everywhere you can to get people to come read and share it themselves!…

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5 Facebook Tips You Should Use Right Now

Ahhh, Facebook. So many marketers have a love-hate relationship with it, myself included. It provides such an awesome place to keep up with people’s lives. The marketing aspect, however, can be difficult to manage. How do you reach people when they keep changing the rules and algorithms? How do you make your page stand out in a sea of similar…

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Social Media Goals: How to Focus and Post with Purpose

Is your business on social media? Have you taken a minute to ask yourself why? In my last post about setting website goals, I discussed aligning  your goals for your website with those of your business or organization. The same rings true with social media goals. If you aren’t specific with your posting, you miss the point. Setting Social Media…

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