Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
A Beginner’s Crazy Easy Guide to Using Zapier: How Do I Start?
Hi, my name is Karen, and I'm addicted to Zaps. No, this is not some new crazy drug or electrical appliance. No, nothing has short circuited in my home, except, occasionally, my temper. I mean, I can only deal with people's shoes and socks on the floor so many times...
7 Ways to Support a Successful Partnership with Your Web Professional
For many years, I've wanted to write a "What your Web Professional is too Scared to Tell You" post. It's molded itself and taken shape in my brain. It hasn't always been very friendly, but it would be brutally honest. I realized that what we really want, at the end of...
Beginning Automation: How to Start the Right Way to Save Valuable Time
So I've fallen down a bit of a rabbit hole. In fact, you could say I'm a bit of an addict. I discovered email automation a few years back, and it has made a giant difference in my business. Once I got everything in place, it was like I had hired an employee to take...
How to Use QR Codes Effectively to Improve Marketing Efforts
HEY LOOK!!! A BANDWAGON!!!! LET'S JUMP ON IT!!!! In the marketing world, we see that a lot. Some cool thing comes around and we see someone have success with it, so it will certainly work for us, too... right? The most recent bandwagon seems to be QR codes. If you...
What’s in a Name? How to Choose an Absolutely Perfect Domain Name
Here you are, ready to create a website. Yay!! You've got your color scheme, a template, and some other basics. Now you need to figure out what to call your website. Whether you're a marketing beginner or old pro, choosing the right domain name can have a huge effect...
HELP! I’m a Marketing Beginner. Where’s the Best Place to Start?
Not everyone wakes up one day and decides to go into digital marketing. In fact, some of us are dragged into it like a toddler who doesn't want to go to the dentist. If you start a business, you become a marketer whether you want to or not. I mean, that is if you want...
Email Segmentation Basics: The Ultimate Guide to Grow and Engage
Picture yourself walking into your favorite coffee shop. As soon as you enter, you relax a little with the familiar sights and smells. The same barista that has served you about a million times smiles and greets you warmly, asking if you'd like your "usual" order....
3 Reasons Email Segmentation Can Help Your Business Grow
We all get email... lots of it. I remember when email was new (yes, I'm that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a sometimes...
Social Media Control: Why You Should Beware of Rented Real Estate
Last fall, Facebook had a pretty major outage. By major, I mean the whole thing went down and took Messenger, Instagram, WhatsApp and others with it. There's even an entry about it on Wikipedia to mark the occasion. For those who run their entire organizations on...
6 Exciting Benefits to Examine Your Business with a Roadmapping Session
Right now, this year probably still feels all fresh and new to you. Me too! Who doesn't love the feeling of a fresh start? With our natural inclination to create goals and aspirations at this time of year, it's the perfect time to take a big picture look at your...
How Should Your Website Help Accomplish Your New Year Goals?
As we stare in the face of 2022, we hope against hope that it includes fewer dumpster fires than the last two. Sadly, we can't make any promises there. As with any other year, however, we have the natural inclination to reflect and set goals, both in our personal and...
Website Design by Committee: Productive Plan or Collaboration Chaos?
Earlier today, I made applesauce with my child. I peeled, cored and sliced the apples, then passed them to her. At that point, she used a "safe" knife to cut the slices into smaller diced pieces and put them in the slow cooker. Together, we added water, a little...