Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
HELP! I’m a Marketing Beginner. Where’s the Best Place to Start?
Not everyone wakes up one day and decides to go into digital marketing. In fact, some of us are dragged into it like a toddler who doesn't want to go to the dentist. If you start a business, you become a marketer whether you want to or not. I mean, that is if you want...
Email Segmentation Basics: The Ultimate Guide to Grow and Engage
Picture yourself walking into your favorite coffee shop. As soon as you enter, you relax a little with the familiar sights and smells. The same barista that has served you about a million times smiles and greets you warmly, asking if you'd like your "usual" order....
3 Reasons Email Segmentation Can Help Your Business Grow
We all get email... lots of it. I remember when email was new (yes, I'm that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a sometimes...
Social Media Control: Why You Should Beware of Rented Real Estate
Last fall, Facebook had a pretty major outage. By major, I mean the whole thing went down and took Messenger, Instagram, WhatsApp and others with it. There's even an entry about it on Wikipedia to mark the occasion. For those who run their entire organizations on...
6 Exciting Benefits to Examine Your Business with a Roadmapping Session
Right now, this year probably still feels all fresh and new to you. Me too! Who doesn't love the feeling of a fresh start? With our natural inclination to create goals and aspirations at this time of year, it's the perfect time to take a big picture look at your...
How Should Your Website Help Accomplish Your New Year Goals?
As we stare in the face of 2022, we hope against hope that it includes fewer dumpster fires than the last two. Sadly, we can't make any promises there. As with any other year, however, we have the natural inclination to reflect and set goals, both in our personal and...
Website Design by Committee: Productive Plan or Collaboration Chaos?
Earlier today, I made applesauce with my child. I peeled, cored and sliced the apples, then passed them to her. At that point, she used a "safe" knife to cut the slices into smaller diced pieces and put them in the slow cooker. Together, we added water, a little...
How Does Social Proof Increase Your Website’s Success?
We are such social creatures. Well, maybe not during a pandemic, although I don't think that's by choice. As much as we admonish our kids about caving to peer pressure, we still feel safe going "along with the crowd". How many times have you or a friend taken to...
How to Reduce Friction Points on a Website to Increase Valuable Leads
So you have this awesome website. Woohoo! You have all the info about you and your business along with lovely graphics in an organized way. You also have forms and lead magnets in place to get people on your email list. Now you can just sit back and wait for the leads...
Nonprofit Marketing Funnel? Yes, It’s Real and You Should Use One
We've talked a lot recently about marketing funnels. I actually thought that the most recent post would be the last in the series, but I changed my mind. I got to thinking (scary, I know)... what about nonprofits? The rest of the posts in the series focused on...
8 Effective Ways to Increase Bottom of Funnel Sales
We've spent the last few posts on marketing funnels, or sales funnels. First, we talked about their definition. After that, we covered both the top and the middle of funnels, looking at examples at each stage. Today, let's get to the bottom of it... literally. This...
How to Increase New Conversions to Middle of Funnel Like an Expert
In the last couple of posts, we've been talking about marketing funnels (or sales funnels). The first post covered the definition of a marketing funnel, and the most recent one gave examples to help with the top of the funnel. Top of funnel is all about brand...