Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
3 Important Areas to Measure in a Simple Church Website Evaluation
Every church leader I've ever encountered puts an enormous amount of thought and consideration into who they hire. You don't just want someone who aligns with your beliefs; you need to know they can lead volunteers. They also need to work closely with other staff...
The Ultimate Church Visitor Page Guide: What Attracts New Guests?
Visiting a church for the first time isn't easy. In fact, for many people, it can feel downright intimidating. What can churches do to ease the pain and make the guest experience less scary? Since about 85% of people check out a church's website before they even walk...
How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read
According to a study, only 24% of churches follow up with visitors, even when those guests have willingly shared their contact information. This lack of church follow-up isn’t just a missed opportunity. It leaves visitors feeling forgotten or overlooked. Many of those...
5 Website Essentials to Engage Church Visitors Before They Even Arrive
For far too long, churches have treated their websites as an afterthought. Pastors and church leaders know they need one in today’s digital age, but few understand its full potential. What many don’t realize is that their website is the only part of their church that...
Why GuppyFish is Swimming in a New Direction
Most of my posts on this platform are chock full of tips and actionable items to apply to your web presence. Allow me to swim on a little detour and give an update of GuppyFish Web Design's new direction and what you can expect. Even as I type this, I can hardly...
25 Super Easy Tips to Crush Your Website in 2025
If you ever wondered whether little changes make a big difference, try this experiment. Place one piece of paper in a pile on your counter each day for a month. One piece isn't much, right? But once they start adding together, they make quite a pile. Little changes...
Nonprofit Marketing Funnel? Yes, It’s Real and You Should Use One
"I hate the word 'marketing' when it comes to church." This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn't have to be that way,...
Website Design by Committee: Productive Plan or Collaboration Chaos?
A few years ago, I made applesauce with my child. I peeled, cored and sliced the apples, then passed them to her. At that point, she used a "safe" knife to cut the slices into smaller diced pieces and put them in the slow cooker. Together, we added water, a little...
Is Hiring a Web Designer Really Worth Your Money?
Everywhere you turn, you'll find tools to help you build a website yourself. Everywhere. Even the Super Bowl has ads for website hosting and building. Almost every podcast I hear has commercials for ecommerce platforms. I'll scroll social media and see an ad promising...
6 Costly Email Automation Mistakes and How to Avoid Them
We've talked a lot lately (like a LOT) about how to leverage email automation to save time and increase engagement for your business. Sometimes, knowing what NOT to do is just as important. In this post, I'll outline some email automation mistakes and how you can...
5 Game-Changing Benefits of Automating Your Customer Journey Emails
Have you ever thought "I need to text <person> about <thing>" at a time when you couldn't do it, then forgot to do it later? I've been known to tell friends "I've been texting you in my head all week!" Sadly, we haven't come up with the technology for our phones...
How to Transform Your Business with Marketing Automation
Running a business is hard. Most business owners struggle with all the things. Those "things" consist of the constant tasks that add themselves to the to-do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The list never,...