From the Fishbowl...
Helpful ideas and practical strategies for churches and nonprofits navigating digital communication.Recent Blog Posts
Digital communication doesn’t have to be overwhelming. We break down complex topics and offer practical steps to help you communicate with clarity and purpose. Use the search bar or categories list to find what you need.
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Do I Really Need a Marketing Persona to Improve My Organization’s Reach?
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
3 Important Areas to Measure in a Simple Church Website Evaluation
Every church leader I’ve ever encountered puts an enormous amount of thought and consideration into who they hire. You don’t just want someone who aligns with your beliefs; you need to know they can lead volunteers. They also need to work closely with other staff...
The Ultimate Church Visitor Page Guide: What Attracts New Guests?
Visiting a church for the first time isn’t easy. In fact, for many people, it can feel downright intimidating. What can churches do to ease the pain and make the guest experience less scary? Since about 85% of people check out a church’s website before they even walk...
How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read
According to a study, only 24% of churches follow up with visitors, even when those guests have willingly shared their contact information. This lack of church follow-up isn’t just a missed opportunity. It leaves visitors feeling forgotten or...
5 Website Essentials to Engage Church Visitors Before They Even Arrive
For far too long, churches have treated their websites as an afterthought. Pastors and church leaders know they need one in today’s digital age, but few understand its full potential. What many don’t realize is that their website is the only part of their...
Why GuppyFish is Swimming in a New Direction
Most of my posts on this platform are chock full of tips and actionable items to apply to your web presence. Allow me to swim on a little detour and give an update of GuppyFish Web Design’s new direction and what you can expect. Even as I type this, I can hardly...
25 Super Easy Tips to Crush Your Website in 2025
If you ever wondered whether little changes make a big difference, try this experiment. Place one piece of paper in a pile on your counter each day for a month. One piece isn’t much, right? But once they start adding together, they make quite a pile. Little changes...
Nonprofit Marketing Funnel? Yes, It’s Real and You Should Use One
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
Website Design by Committee: Productive Plan or Collaboration Chaos?
A few years ago, I made applesauce with my child. I peeled, cored and sliced the apples, then passed them to her. At that point, she used a “safe” knife to cut the slices into smaller diced pieces and put them in the slow cooker. Together, we added water, a little...