Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
Is It Possible to Harness the Power of AI With Integrity and Purpose?
Sometimes I talk about bandwagons, like a rant post I wrote about QR codes. When it comes to the artificial intelligence (AI) bandwagon, most people fall into one of two camps. Either you jumped on enthusiastically and are on a joy ride with the wind whipping through...
Text Alignment in Web Design: To Center or Not?
This post, which originally appeared on the blog February 16, 2017, has been updated in October of 2023 and is the first reconfigured old post. In web design circles, you hear the term "accessibility" thrown around quite a bit. I think this is a great thing. When we...
Revitalize Your Content: How to Update Old Blog Posts and Boost Engagement
If you've had a blog for any amount of time, you have old blog posts. Some are great, and some are... not. That doesn't meant that they never had value. Over time, however, as trends change or your writing improves, those old posts can lose the gloss they once had....
Simple SEO: How to Improve Rankings Even if You Aren’t an Expert
SEO is 😱 scary. There, I said it. You have a site that makes you proud and you want the world to see it. Even better, you want them to engage with it and your brand. Sadly, Google stands there like a disgruntled sentry deciding who can find your website. I don't know...
A Beginner’s Crazy Easy Guide to Using Zapier: How Do I Start?
Hi, my name is Karen, and I'm addicted to Zaps. No, this is not some new crazy drug or electrical appliance. No, nothing has short circuited in my home, except, occasionally, my temper. I mean, I can only deal with people's shoes and socks on the floor so many times...
7 Ways to Support a Successful Partnership with Your Web Professional
For many years, I've wanted to write a "What your Web Professional is too Scared to Tell You" post. It's molded itself and taken shape in my brain. It hasn't always been very friendly, but it would be brutally honest. I realized that what we really want, at the end of...
Beginning Automation: How to Start the Right Way to Save Valuable Time
So I've fallen down a bit of a rabbit hole. In fact, you could say I'm a bit of an addict. I discovered email automation a few years back, and it has made a giant difference in my business. Once I got everything in place, it was like I had hired an employee to take...
How to Use QR Codes Effectively to Improve Marketing Efforts
HEY LOOK!!! A BANDWAGON!!!! LET'S JUMP ON IT!!!! In the marketing world, we see that a lot. Some cool thing comes around and we see someone have success with it, so it will certainly work for us, too... right? The most recent bandwagon seems to be QR codes. If you...
HELP! I’m a Marketing Beginner. Where’s the Best Place to Start?
Not everyone wakes up one day and decides to go into digital marketing. In fact, some of us are dragged into it like a toddler who doesn't want to go to the dentist. If you start a business, you become a marketer whether you want to or not. I mean, that is if you want...
Email Segmentation Basics: The Ultimate Guide to Grow and Engage
Picture yourself walking into your favorite coffee shop. As soon as you enter, you relax a little with the familiar sights and smells. The same barista that has served you about a million times smiles and greets you warmly, asking if you'd like your "usual" order....
3 Reasons Email Segmentation Can Help Your Business Grow
We all get email... lots of it. I remember when email was new (yes, I'm that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a sometimes...
Social Media Control: Why You Should Beware of Rented Real Estate
Last fall, Facebook had a pretty major outage. By major, I mean the whole thing went down and took Messenger, Instagram, WhatsApp and others with it. There's even an entry about it on Wikipedia to mark the occasion. For those who run their entire organizations on...