Marketing Blog
At GuppyFish Web Design, we pride ourselves on providing relatable content that our users can easily put into practice. Check out any of the posts below, and keep visiting often for more!
What’s the One Most Powerful Word in Your Website Copy?
I like baseball, particularly at the college level. Ok, when I say "at the college level," that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU is in eastern...
Are WordPress Maintenance Fees Worth Your Money?
Last week was... interesting. First of all, my kids had Spring Break. I had scheduled some doctor appointments for them and was working a little less so we could do a few fun things together. I did not plan, however, to have a major issue with WordPress maintenance....
Using Trello: 8 Tips to See Ultimate Project Success
Using Trello has changed the way I work, and I'm not alone. According to soocial.com, 80% of Fortune 500 companies use this tool, and it's used in over 100 countries. In my own workflow, I’ve been able to streamline tasks and their progress, weaving it together with...
How to Create Website Page Titles for Success
First impressions matter! Whether you’re blogging or dealing with a business website, website page titles can make a huge difference in traffic and readership. If you want to grab your reader and make him or her want to read further, your website page titles are the...
7 Proven Lead Magnet Tips that will Lead to Audience Growth
Picture this... You're surfing the web, looking for something specific. Let's say you want to inquire about storage solutions for dorm rooms. You stumble upon a site that has a handy checklist to help with exactly what you need. Keeping with the dorm room search, it...
Is Your Website Usability Hurting Your Ultimate Growth?
Ok, it’s true confession time. A while ago, I received a speeding ticket… my first one since the late nineties. Since it had been so long since I got one, I went to court and the judge assigned driving school. We won’t talk about how excited I was to sit all day in...
Website ROI: How to Make Your Website Your Most Valuable Employee
Don't you just love acronyms? People just put letters together and bat them around, expecting you to understand what they mean. For example, everyone talks about their ROI (return on investment). Whether it's for marketing, employees, or software, you want to get the...
How to Do a Website Evaluation to Crush Your Goals
A few years ago, we let our oldest child stay up late for the first time to ring in the new year. We even poured ginger ale into a wine glass to make it extra fancy for her. After an evening of watching musical acts (most of whom I hadn't heard of, because... old) on...
Facebook Page or Website – Which is More Powerful?
The post "Facebook Page or Website - Which is More Powerful?" originally appeared on the blog on March 23, 2017 and has been updated. At some point, you’ve probably had someone take you through the exercise about what you’d take if you were stranded on a desert island...
How to Save Massive Amounts of Time by Using Automation
Time. It's the one thing that most people say they lack. It seems that everyone feels pulled in a thousand different directions without an end in sight. I get it! As a business owner and work-from-home mom, I barely have time to shower, much less get everything done...
Website Freshness: Do Your Website Updates Improve Valuable SEO Scores?
This post originally appeared on the blog March 9, 2017 and has received a refresh. Picture something for a moment. What comes to mind when you think of green, stagnant pond water? It’s probably not a pleasant image. Usually it’s green and uninviting. You certainly...
Is It Possible to Harness the Power of AI With Integrity and Purpose?
Sometimes I talk about bandwagons, like a rant post I wrote about QR codes. When it comes to the artificial intelligence (AI) bandwagon, most people fall into one of two camps. Either you jumped on enthusiastically and are on a joy ride with the wind whipping through...