by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Mar 21, 2025 | Church, Nonprofit
Key Takeaways Church follow-up emails help first-time visitors feel valued and remembered after their visit. Without follow-up, guests may feel overlooked or unwelcome. Instead of sending one long email packed with information, create a series of short, friendly...
by Karen Carps | Feb 27, 2025 | Nonprofit
Key Takeaways After more than 15 years in business, GuppyFish Web Design is shifting its focus to churches and nonprofit organizations, helping them use digital communications to further their missions. This new direction grew from a desire to make a meaningful...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | Oct 17, 2024 | Automation, Marketing Automation
We’ve talked a lot lately (like a LOT) about how to leverage email automation to save time and increase engagement for your business. Sometimes, knowing what NOT to do is just as important. In this post, I’ll outline some email automation mistakes and how you can...
