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Stop the Confusion! Why You Should Avoid Technical Jargon in your Website Copy

Stop the Confusion! Why You Should Avoid Technical Jargon in your Website Copy

by Karen Carps | May 16, 2024 | Web Design

Did you know that a muted trombone makes the sound of the adults in Peanuts cartoons? I bet you could hear the sound in your head as soon as you read that. In fact, I’ve heard that sound in my head during boring meetings. Someone drones along in a monotone...
Website Freshness: Do Your Website Updates Improve Valuable SEO Scores?

Website Freshness: Do Your Website Updates Improve Valuable SEO Scores?

by Karen Carps | Nov 3, 2023 | SEO

This post originally appeared on the blog March 9, 2017 and has received a refresh. Picture something for a moment. What comes to mind when you think of green, stagnant pond water? It’s probably not a pleasant image. Usually it’s green and uninviting. You...
Revitalize Your Content: How to Update Old Blog Posts and Boost Engagement

Revitalize Your Content: How to Update Old Blog Posts and Boost Engagement

by Karen Carps | Sep 21, 2023 | Blogging

If you’ve had a blog for any amount of time, you have old blog posts. Some are great, and some are… not. That doesn’t meant that they never had value. Over time, however, as trends change or your writing improves, those old posts can lose the gloss they once had....

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