by Karen Carps | Apr 16, 2021 | marketing
We’ve recently talked about the marketing funnel (or sales funnel) as a general topic. In that post, we outlined the three parts of the funnel: top, middle, and bottom. But what should happen at each point in the sales funnel? Let’s focus today on the top... 
by Karen Carps | Dec 3, 2020 | Blogging
So you’ve decided to start a blog… that’s awesome! You know that it will help improve your SEO and lead others to find your business. It will also help establish you as a thought leader and trusted source in your field. But once you decide that you... 
by Karen Carps | Nov 12, 2020 | Blogging
Are you considering starting a blog? Awesome! Blogging will help you show your expertise, improve your SEO, and allow you to establish trust with your audience! It’s truly one of the best marketing strategies you can use. But how can you set yourself up to... 
by Karen Carps | Jun 15, 2017 | Blogging
So, you’ve decided to start a blog… congratulations! If you’ve been following mine, you know that having one can help people get to know you, help your SEO, and become an outlet for you to communicate your priorities. If you’re just getting started, however, it’s hard... 
by Karen Carps | Jun 1, 2017 | Blogging
First of all, what is SEO? SEO stands for Search Engine Optimization. As the name implies, it is literally optimizing your website to make it more “findable” for search engines like Google, Yahoo, and Bing. Many different factors affect this, but blogging...
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