From the Fishbowl...
Helpful ideas and practical strategies for churches and nonprofits navigating digital communication.Recent Blog Posts
Digital communication doesn’t have to be overwhelming. We break down complex topics and offer practical steps to help you communicate with clarity and purpose. Use the search bar or categories list to find what you need.
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Is Your Website Usability Hurting Your Ultimate Growth?
Ok, it’s true confession time. A while ago, I received a speeding ticket… my first one since the late nineties. Since it had been so long since I got one, I went to court and the judge assigned driving school. We won’t talk about how excited I was to sit all day in...
Website ROI: How to Make Your Website Your Most Valuable Employee
Don’t you just love acronyms? People just put letters together and bat them around, expecting you to understand what they mean. For example, everyone talks about their ROI (return on investment). Whether it’s for marketing, employees, or software, you want to get the...
How to Do a Website Evaluation to Crush Your Goals
A few years ago, we let our oldest child stay up late for the first time to ring in the new year. We even poured ginger ale into a wine glass to make it extra fancy for her. After an evening of watching musical acts (most of whom I hadn’t heard of, because… old) on...
Facebook Page or Website – Which is More Powerful?
The post “Facebook Page or Website – Which is More Powerful?” originally appeared on the blog on March 23, 2017 and has been updated. At some point, you’ve probably had someone take you through the exercise about what you’d take if you were stranded on a desert...
How to Save Massive Amounts of Time by Using Automation
Time. It’s the one thing that most people say they lack. It seems that everyone feels pulled in a thousand different directions without an end in sight. I get it! As a business owner and work-from-home mom, I barely have time to shower, much less get everything done...
Website Freshness: Do Your Website Updates Improve Valuable SEO Scores?
This post originally appeared on the blog March 9, 2017 and has received a refresh. Picture something for a moment. What comes to mind when you think of green, stagnant pond water? It’s probably not a pleasant image. Usually it’s green and uninviting. You...
Is It Possible to Harness the Power of AI With Integrity and Purpose?
Sometimes I talk about bandwagons, like a rant post I wrote about QR codes. When it comes to the artificial intelligence (AI) bandwagon, most people fall into one of two camps. Either you jumped on enthusiastically and are on a joy ride with the wind...
Text Alignment in Web Design: To Center or Not?
This post, which originally appeared on the blog February 16, 2017, has been updated in October of 2023 and is the first reconfigured old post. In web design circles, you hear the term “accessibility” thrown around quite a bit. I think this is a great thing....
Revitalize Your Content: How to Update Old Blog Posts and Boost Engagement
If you’ve had a blog for any amount of time, you have old blog posts. Some are great, and some are… not. That doesn’t meant that they never had value. Over time, however, as trends change or your writing improves, those old posts can lose the gloss they once had....