Key Takeaways
- Your nonprofit website strategy can become overwhelming when your website gradually turns into a catch-all for information and tasks instead of serving a clear purpose.
- Think of your website as one of your organization’s most valuable employees. It should make your job easier, support your mission, and help your team rather than create more work.
- You don’t necessarily need to scrap your website and start over. Changing how you view your website can help you identify what it should be doing for your organization and where improvements are needed.
Nellie has a passion for helping people through her nonprofit organization. With everything she has going on, like wrangling volunteers and hosting events, her website has become another item on the quiet backlog of things she knows she “should” handle.
Sometimes Nellie wonders if she needs to scrap the whole website and start again, but the thought is just too overwhelming (and expensive). How did this tool that was supposed to help her grow become another puzzle to solve? At this point, she questions her entire nonprofit website strategy.
Nellie isn’t alone, and she’s not doing anything wrong. The problem isn’t obvious, but it shows up in how heavy the website feels.
How A Nonprofit Website Strategy Becomes Unruly
You probably feel the pressure to have an effective website. After all, 94% of people judge an organization based on its website design.
So what happened to Nellie? She probably can’t pinpoint an exact moment her website began adding to her overwhelm. Much like her neat office morphed into an array of nonprofit debris over time, her website transformed gradually.
The real problem? Most nonprofit organizers, caught in the flurry of tasks and decisions that make up every day, begin asking their websites to carry a load they weren’t meant to bear. The website becomes a catch-all instead of a strategic tool.
Think of Your Website as an Employee
As I’ve stated before, your website is the only part of your organization that never sleeps, gets sick, or goes on vacation. Even the most dedicated CEO can’t make that claim! It should work for you, full stop.
What do really good employees do… the kind that are the real MVPs? They make your job easier. They add value. They bring something unique to the table.
You don’t need to start from scratch. You just need to see your website differently.
If you’re starting to think that your website may not serve you, take a deep breath and understand this:
Changing how you view your nonprofit website will bring clarity.
Over the coming weeks, we’ll explore how you can make your website serve you instead of you serving it. If you want a fun little exercise to do in the meantime, take the website personality quiz!
So get ready to rethink how your view your nonprofit website strategy, and keep swimming along!
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