From the Fishbowl...
Helpful ideas and practical strategies for churches and nonprofits navigating digital communication.Recent Blog Posts
Digital communication doesn’t have to be overwhelming. We break down complex topics and offer practical steps to help you communicate with clarity and purpose. Use the search bar or categories list to find what you need.
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6 Exciting Benefits to Examining Your Business with a Roadmapping Session
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
Energize Your Website: 5 Strategies to Improve Website Copy with Verbs
“I LOVE GRAMMAR!” said no one, ever. Well, maybe except me and a few other grammar nerds out there. I know I can’t be the only one, right? You probably haven’t thought much about parts of speech (nouns, verbs, adjectives, etc.) since high school English. They do come...
Website Audience: How to See the Highest Success and Growth
If you’re planning to create a website for your company or organization, you probably have lots of ideas in mind of how you want it to look and what functions you want it to have. You’ve seen all the bells, whistles, and fancy features from other sites and can’t wait...
What’s the One Most Powerful Word in Your Website Copy?
I like baseball, particularly at the college level. Ok, when I say “at the college level,” that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU is in...
Are WordPress Maintenance Fees Worth Your Money?
Last week was… interesting. First of all, my kids had Spring Break. I had scheduled some doctor appointments for them and was working a little less so we could do a few fun things together. I did not plan, however, to have a major issue with WordPress maintenance....
Using Trello: 8 Tips to See Ultimate Project Success
Using Trello has changed the way I work, and I’m not alone. According to soocial.com, 80% of Fortune 500 companies use this tool, and it’s used in over 100 countries. In my own workflow, I’ve been able to streamline tasks and their progress, weaving it together...
How to Create Website Page Titles for Success
First impressions matter! Whether you’re blogging or dealing with a business website, website page titles can make a huge difference in traffic and readership. If you want to grab your reader and make him or her want to read further, your website page titles are the...
7 Proven Lead Magnet Tips that will Lead to Audience Growth
Picture this… You’re surfing the web, looking for something specific. Let’s say you want to inquire about storage solutions for dorm rooms. You stumble upon a site that has a handy checklist to help with exactly what you need. Keeping with the dorm room search, it...
Is Your Website Usability Hurting Your Ultimate Growth?
Ok, it’s true confession time. A while ago, I received a speeding ticket… my first one since the late nineties. Since it had been so long since I got one, I went to court and the judge assigned driving school. We won’t talk about how excited I was to sit all day in...