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Email Automation: How to Accomplish More in Less Time

Email Automation: How to Accomplish More in Less Time

by Karen Carps | Aug 22, 2024 | Marketing Automation

You’re busy. I’m busy. I don’t know a single person who doesn’t describe themselves as busy. In fact, some of us are so busy that things start to fall through the cracks. Let’s say you send a proposal to a prospect with the intention to follow up. When you get ready...
What’s in a Name? How to Choose an Absolutely Perfect Domain Name

What’s in a Name? How to Choose an Absolutely Perfect Domain Name

by Karen Carps | May 23, 2024 | Web Design

Here you are, ready to create a website. Yay!! You’ve got your color scheme, a template, and some other basics. Now you need to figure out what to call your website. Whether you’re a marketing beginner or old pro, choosing the right domain name can have a...
6 Exciting Benefits to Examining Your Business with a Roadmapping Session

6 Exciting Benefits to Examining Your Business with a Roadmapping Session

by Karen Carps | May 9, 2024 | Marketing

Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
Energize Your Website: 5 Strategies to Improve Website Copy with Verbs

Energize Your Website: 5 Strategies to Improve Website Copy with Verbs

by Karen Carps | May 2, 2024 | Content Marketing, Web Design

“I LOVE GRAMMAR!” said no one, ever. Well, maybe except me and a few other grammar nerds out there. I know I can’t be the only one, right? You probably haven’t thought much about parts of speech (nouns, verbs, adjectives, etc.) since high school English. They do come...
What’s the One Most Powerful Word in Your Website Copy?

What’s the One Most Powerful Word in Your Website Copy?

by Karen Carps | Apr 18, 2024 | Content Marketing, Marketing

I like baseball, particularly at the college level. Ok, when I say “at the college level,” that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU is in...
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