by Karen Carps | Mar 30, 2026 | Nonprofit, Web Design
Key Takeaways An ineffective nonprofit website can make it harder for potential donors, volunteers, and supporters to understand your mission and get involved. Confusing navigation, outdated information, and unclear calls to action can frustrate visitors and cause...
by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | Oct 24, 2024 | Web Design
Everywhere you turn, you’ll find tools to help you build a website yourself. Everywhere. Even the Super Bowl has ads for website hosting and building. Almost every podcast I hear has commercials for ecommerce platforms. I’ll scroll social media and see an ad promising...
by Karen Carps | Oct 17, 2024 | Automation, Marketing Automation
We’ve talked a lot lately (like a LOT) about how to leverage email automation to save time and increase engagement for your business. Sometimes, knowing what NOT to do is just as important. In this post, I’ll outline some email automation mistakes and how you can...
