by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | May 9, 2024 | Marketing
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
by Karen Carps | Mar 1, 2022 | Email Marketing
We all get email… lots of it. I remember when email was new (yes, I’m that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a sometimes...
