by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Apr 25, 2024 | Web Design
If you’re planning to create a website for your company or organization, you probably have lots of ideas in mind of how you want it to look and what functions you want it to have. You’ve seen all the bells, whistles, and fancy features from other sites and can’t wait...
by Karen Carps | Mar 1, 2022 | Email Marketing
We all get email… lots of it. I remember when email was new (yes, I’m that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a sometimes...
