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Do I Really Need a Marketing Persona to Improve My Organization’s Reach?

Do I Really Need a Marketing Persona to Improve My Organization’s Reach?

by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit

Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
Website Audience: How to See the Highest Success and Growth

Website Audience: How to See the Highest Success and Growth

by Karen Carps | Apr 25, 2024 | Web Design

If you’re planning to create a website for your company or organization, you probably have lots of ideas in mind of how you want it to look and what functions you want it to have. You’ve seen all the bells, whistles, and fancy features from other sites and can’t wait...
3 Reasons Email Segmentation Can Help Your Business Grow

3 Reasons Email Segmentation Can Help Your Business Grow

by Karen Carps | Mar 1, 2022 | Email Marketing

We all get email… lots of it. I remember when email was new (yes, I’m that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a sometimes...

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Latest Posts

  • Do I Really Need a Marketing Persona to Improve My Organization’s Reach?
  • 3 Important Areas to Measure in a Simple Church Website Evaluation
  • The Ultimate Church Visitor Page Guide: What Attracts New Guests?
  • How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read
  • 5 Website Essentials to Engage Church Visitors Before They Even Arrive
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