I have several clients who blog, and I probably am not as effective as I should be in explaining to them categories vs tags and the difference between the two. Additionally, they can be important in helping search engines find you and aiding visitors in navigating your website. Categories vs Tags – Which Is Which? If you use WordPress for…
Ahh, Twitter. So many have a love/hate relationship with this platform. On one hand, it allows marketers to reach a large audience with short bursts of information. Some business owners, however, feel like the character limit restricts their message. Whatever your feelings about this form of social media, there are still Twitter mistakes you should avoid at all costs. Common…
WordPress is all the rage these days. You can learn to use it yourself, which is great. Chances are that, as your business grows, your time to work on your website will dwindle. You may realize that you need some help in this area and that it’s time to consult a professional. You know what they say: admitting you need help is…
So, you have a blog. That’s awesome! You probably realize how much it helps your SEO and gives users a chance to get to know you and your organization a little better. Even the best bloggers have the occasional dry spell, however, and need help coming up with blog topics that will be engaging and informative. Even the best bloggers have…
Ahhh, Facebook. So many marketers have a love-hate relationship with it, myself included. It provides such an awesome place to keep up with people’s lives. The marketing aspect, however, can be difficult to manage. How do you reach people when they keep changing the rules and algorithms? How do you make your page stand out in a sea of similar…
Is your business on social media? Have you taken a minute to ask yourself why? In my last post about setting website goals, I discussed aligning your goals for your website with those of your business or organization. The same rings true with social media goals. If you aren’t specific with your posting, you miss the point. Setting Social Media…
