I think we can all agree at this point that your website is important. It should serve as your most valuable employee and advance your goals, right? Since it represents your organization to the entire online world, you must pay attention to every detail. One of those details that users ignore way too often is the website tagline. What is…
Time is money. We’ve all heard that before, right? But what does that mean, exactly? Well, the more you can get done, the more you can earn. If you waste your time, you get less done, which in turn leads to lower earnings. Increased productivity doesn’t mean you should go around doing everything as quickly as possible. On the contrary,…
Picture this. You’re surfing the web, looking for something specific. For this example, you inquire about storage solutions for dorm rooms. You stumble upon a site that has a handy checklist to help with exactly what you need. Keeping with the dorm room search, it could be a checklist of what every first year student needs to pack for the…
Running a business is hard. Most business owners struggle with all the things. Those “things” consist of the constant tasks that add themselves to the to do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The list never, ever ends. In fact, the list becomes so extensive that you hardly have time…
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to know that you’re the person for the job? The answer lies in your marketing persona….
Whether you’re blogging or dealing with a business website, website page titles can make a huge difference in traffic and readership. If you want to grab your reader and make him or her want to read further, your website page titles are the first line of defense. First of all, what are website page titles? When you are using your web…
