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Stop the Confusion! Why You Should Avoid Technical Jargon in your Website Copy

Stop the Confusion! Why You Should Avoid Technical Jargon in your Website Copy

by Karen Carps | May 16, 2024 | Web Design

Did you know that a muted trombone makes the sound of the adults in Peanuts cartoons? I bet you could hear the sound in your head as soon as you read that. In fact, I’ve heard that sound in my head during boring meetings. Someone drones along in a monotone...
6 Exciting Benefits to Examining Your Business with a Roadmapping Session

6 Exciting Benefits to Examining Your Business with a Roadmapping Session

by Karen Carps | May 9, 2024 | Marketing

Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
Energize Your Website: 5 Strategies to Improve Website Copy with Verbs

Energize Your Website: 5 Strategies to Improve Website Copy with Verbs

by Karen Carps | May 2, 2024 | Content Marketing, Web Design

“I LOVE GRAMMAR!” said no one, ever. Well, maybe except me and a few other grammar nerds out there. I know I can’t be the only one, right? You probably haven’t thought much about parts of speech (nouns, verbs, adjectives, etc.) since high school English. They do come...
Website Audience: How to See the Highest Success and Growth

Website Audience: How to See the Highest Success and Growth

by Karen Carps | Apr 25, 2024 | Web Design

If you’re planning to create a website for your company or organization, you probably have lots of ideas in mind of how you want it to look and what functions you want it to have. You’ve seen all the bells, whistles, and fancy features from other sites and can’t wait...
What’s the One Most Powerful Word in Your Website Copy?

What’s the One Most Powerful Word in Your Website Copy?

by Karen Carps | Apr 18, 2024 | Content Marketing, Marketing

I like baseball, particularly at the college level. Ok, when I say “at the college level,” that mostly means my college. I do follow several other college teams, but I actually watch or listen to the games for East Carolina University, my alma mater. ECU is in...
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