by Karen Carps | Aug 29, 2024 | Automation, Marketing Automation
“My audience expects a personalized touch, so they won’t respond to email automation.” This is by far the most common objection I hear to using automation for repeated communication, and it couldn’t be further from the truth. Let’s look at why email automation is...
by Karen Carps | Aug 22, 2024 | Marketing Automation
You’re busy. I’m busy. I don’t know a single person who doesn’t describe themselves as busy. In fact, some of us are so busy that things start to fall through the cracks. Let’s say you send a proposal to a prospect with the intention to follow up. When you get ready...
by Karen Carps | May 23, 2024 | Web Design
Here you are, ready to create a website. Yay!! You’ve got your color scheme, a template, and some other basics. Now you need to figure out what to call your website. Whether you’re a marketing beginner or old pro, choosing the right domain name can have a...
by Karen Carps | May 16, 2024 | Web Design
Did you know that a muted trombone makes the sound of the adults in Peanuts cartoons? I bet you could hear the sound in your head as soon as you read that. In fact, I’ve heard that sound in my head during boring meetings. Someone drones along in a monotone...
by Karen Carps | May 9, 2024 | Marketing
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
