by Karen Carps | Sep 16, 2025 | Church, Nonprofit
Your six-year-old gets off the bus, jumping with excitement. When you ask why, your child gushes about the EPIC BIRTHDAY PARTY a friend is having. What a fun event! As time passes, however, you realize that you know nothing about it. You haven’t seen an...
by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
by Karen Carps | Feb 27, 2025 | Nonprofit
Most of my posts on this platform are chock full of tips and actionable items to apply to your web presence. Allow me to swim on a little detour and give an update of GuppyFish Web Design’s new direction and what you can expect. Even as I type this, I can hardly...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | May 9, 2024 | Marketing
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
