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How to Transform Your Business with Marketing Automation

How to Transform Your Business with Marketing Automation

by Karen Carps | Sep 26, 2024 | Automation, Marketing, Marketing Automation

Running a business is hard. Most business owners struggle with all the things. Those “things” consist of the constant tasks that add themselves to the to-do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The list...
Personalized Email Automation: How To Reclaim Time And Engage Your Audience

Personalized Email Automation: How To Reclaim Time And Engage Your Audience

by Karen Carps | Aug 29, 2024 | Automation, Marketing Automation

“My audience expects a personalized touch, so they won’t respond to email automation.” This is by far the most common objection I hear to using automation for repeated communication, and it couldn’t be further from the truth. Let’s look at why email automation is...
How to Save Massive Amounts of Time by Using Automation

How to Save Massive Amounts of Time by Using Automation

by Karen Carps | Nov 30, 2023 | Automation

Time. It’s the one thing that most people say they lack. It seems that everyone feels pulled in a thousand different directions without an end in sight. I get it! As a business owner and work-from-home mom, I barely have time to shower, much less get everything done...
3 Reasons Email Segmentation Can Help Your Business Grow

3 Reasons Email Segmentation Can Help Your Business Grow

by Karen Carps | Mar 1, 2022 | Email Marketing

We all get email… lots of it. I remember when email was new (yes, I’m that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a sometimes...
How Should Your Website Help Accomplish Your New Year Goals?

How Should Your Website Help Accomplish Your New Year Goals?

by Karen Carps | Jan 11, 2022 | Web Design

As we stare in the face of 2022, we hope against hope that it includes fewer dumpster fires than the last two. Sadly, we can’t make any promises there. As with any other year, however, we have the natural inclination to reflect and set goals, both in our personal and...
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