by Karen Carps | Aug 7, 2026 | Church
Key Takeaways Visitor readiness for churches starts well before someone walks through your doors. Your website, Sunday experience, and follow-up process all play a role in making guests feel welcome. Preparing for fall visitors in August gives your church time to...
by Karen Carps | Sep 16, 2025 | Church, Nonprofit
Key Takeaways The church visitor journey begins long before Sunday morning. Your website and social media presence help potential guests decide whether to visit your church in the first place. Your goal during a guest’s first visit should be to reduce tension....
by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Mar 21, 2025 | Church, Nonprofit
Key Takeaways Church follow-up emails help first-time visitors feel valued and remembered after their visit. Without follow-up, guests may feel overlooked or unwelcome. Instead of sending one long email packed with information, create a series of short, friendly...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
