Have you ever thought “I need to text <person> about <thing>” at a time when you couldn’t do it, then forgot to do it later? I’ve been known to tell friends “I’ve been texting you in my head all week!” Sadly, we haven’t come up with the technology for our phones to text based on our intentions. Honestly, that’s probably a good thing, but I digress. Along those same lines, important emails can be easy to overlook, as well. We MEAN to email that prospect who reached out, or follow up from that proposal, or… you get the idea. Sometimes, by the time we remember, too much time has passed and it would be awkward to contact the person. Let’s talk about why automating customer journey emails can eliminate this problem and make you look like you have your (stuff) together.

Saves Time and Resources

Who do you know that can say they have enough time in their day? Yeah, me neither. Spending time writing and sending the same email communication over and over takes even more of that precious time. Putting those emails on autopilot and having them send themselves is like having your very own digital assistant who never takes coffee breaks, never calls in sick, and always remembers to follow up. I constantly say that, when I started automating customer journey emails, it saved so much time that it was like I hired an assistant.

Monday.com estimates that using automation can save roughly 360 hours per year.

Improves Consistency Throughout the Customer Journey

You probably have a high standard for how you treat your clients and customers. That’s what makes you so amazing! The last thing you want to do is become inconsistent and appear irresponsible. If you start off with consistent, high-quality communication and let it drop off suddenly, the client could feel like the target of a bait-and-switch. Using automation allows the client to feel as though they have a guide holding their hand through the entire process of working with you.

Enhances Personalization

Your clients need to feel seen. Leveraging the data you already have, you can personalize automated emails, tailoring them to individual preferences and pain points. The biggest objection to using automation is that it isn’t personal enough. If done well, it can actually have the opposite effect.

Boosts Engagement and Retention After the Customer Journey

Consistent, well-timed emails help keep your clients engaged. They also help keep you at top of mind. Even after the client has finished the customer journey, following up is a reminder that you haven’t forgotten about them and that you’re still there to help. When they have a friend or colleague who needs your services, guess who will come to mind first?

Increases Conversion Rates

Do you know what doesn’t help conversion rates?

Forgetting to follow up after a proposal, meeting, or other interaction will tank your conversion rates. With automations throughout the customer journey, your client receives timely reminders and nudges, even if you’ve forgotten to follow up. You can be chaperoning a trip to the pumpkin patch, and your important emails still go out.

Looking for proof? You can read how email automation helped a small business increase conversion rates by 86%.

In the end, automating your customer journey emails is like having a superpower you never knew you needed. With less time spent chasing down follow-ups and more time building relationships (and maybe even squeezing in some self-care), you’ll wonder how you ever managed without it. So, let automation do the heavy lifting, and keep swimming along!