by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
by Karen Carps | Feb 27, 2025 | Nonprofit
Most of my posts on this platform are chock full of tips and actionable items to apply to your web presence. Allow me to swim on a little detour and give an update of GuppyFish Web Design’s new direction and what you can expect. Even as I type this, I can hardly...
by Karen Carps | Feb 13, 2025 | Web Design
If you ever wondered whether little changes make a big difference, try this experiment. Place one piece of paper in a pile on your counter each day for a month. One piece isn’t much, right? But once they start adding together, they make quite a pile. Little changes...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | Nov 1, 2024 | Web Design
A few years ago, I made applesauce with my child. I peeled, cored and sliced the apples, then passed them to her. At that point, she used a “safe” knife to cut the slices into smaller diced pieces and put them in the slow cooker. Together, we added water, a little...
