by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Feb 27, 2025 | Nonprofit
Key Takeaways After more than 15 years in business, GuppyFish Web Design is shifting its focus to churches and nonprofit organizations, helping them use digital communications to further their missions. This new direction grew from a desire to make a meaningful...
by Karen Carps | Feb 13, 2025 | Web Design
Key Takeaways Small website improvements can make a big difference. Updating page titles, fixing broken links, adding image alt tags, and keeping information current can improve your website’s effectiveness. Your website should focus on your visitors and their...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | Nov 1, 2024 | Web Design
A few years ago, I made applesauce with my child. I peeled, cored and sliced the apples, then passed them to her. At that point, she used a “safe” knife to cut the slices into smaller diced pieces and put them in the slow cooker. Together, we added water, a little...
