by Karen Carps | Jun 10, 2021 | marketing
We’ve talked a lot recently about marketing funnels. I actually thought that the most recent post would be the last in the series, but I changed my mind. I got to thinking (scary, I know)… what about nonprofits? The rest of the posts in the series focused... 
by Karen Carps | May 6, 2021 | marketing
In the last couple of posts, we’ve been talking about marketing funnels (or sales funnels). The first post covered the definition of a marketing funnel, and the most recent one gave examples to help with the top of the funnel. Top of funnel is all about brand... 
by Karen Carps | Dec 3, 2020 | Blogging
So you’ve decided to start a blog… that’s awesome! You know that it will help improve your SEO and lead others to find your business. It will also help establish you as a thought leader and trusted source in your field. But once you decide that you... 
by Karen Carps | Sep 17, 2020 | Web Design
Everyone knows that a business needs a website, right? After all, it is the 21st century. For so many businesses, it’s a box they check off. They go to Weebly, Wix, or another DIY service, throw something together, and call it a day. As long as they have... 
by Karen Carps | Jul 2, 2020 | Web Design
So you’re working on a new website. That’s awesome! When you start the process, you likely list all the pages you’ll need. Let’s see: Home, About, Contact, Services/Products, Team, Testimonials. WAIT. Testimonials? Do you really need that? To...
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