From the Fishbowl...
Helpful ideas and practical strategies for churches and nonprofits navigating digital communication.Recent Blog Posts
Digital communication doesn’t have to be overwhelming. We break down complex topics and offer practical steps to help you communicate with clarity and purpose. Use the search bar or categories list to find what you need.
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The Hidden Reason Your Nonprofit Website Strategy Feels So Heavy
Key Takeaways Your nonprofit website strategy can become overwhelming when your website gradually turns into a catch-all for information and tasks instead of serving a clear purpose. Think of your website as one of your organization's most valuable employees. It...
How Do Image Alt Tags Help Your Website Reach More People?
Key Takeaways Image alt tags provide text descriptions of images, helping people who use screen readers understand visual content on your website. Descriptive alt text can also support your website's SEO by helping search engines understand your images. Focus on...
Church SEO: Why it Matters and How to Get Started
Key Takeaways Church SEO (Search Engine Optimization) helps search engines understand your website so potential visitors can find your church when searching online. Improving your church's visibility in Google doesn't have to be complicated. A few simple changes can...
From First Click to First Visit: How to Map an Effective Church Visitor Journey
Key Takeaways The church visitor journey begins long before Sunday morning. Your website and social media presence help potential guests decide whether to visit your church in the first place. Your goal during a guest's first visit should be to reduce tension. Clear...
Do I Really Need a Marketing Persona to Improve My Organization’s Reach?
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you're trying to reach and what matters most to them. Understanding your audience's goals, challenges, and motivations helps you create website content and...
3 Important Areas to Measure in a Simple Church Website Evaluation
Key Takeaways A regular church website evaluation helps ensure your website is working as hard as your staff to support your church's mission and connect with potential visitors. Focus on three important areas: first impressions, organization, and design. Visitors...
The Ultimate Church Visitor Page Guide: What Attracts New Guests?
Key Takeaways A dedicated church visitor page helps potential guests feel more comfortable by answering their questions before they ever walk through your doors. Your visitor page should make important information easy to find, including service times, parking,...
How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read
Key Takeaways Church follow-up emails help first-time visitors feel valued and remembered after their visit. Without follow-up, guests may feel overlooked or unwelcome. Instead of sending one long email packed with information, create a series of short, friendly...
5 Website Essentials to Engage Church Visitors Before They Even Arrive
Key Takeaways Your church website is often the first impression potential visitors have of your church. An outdated or confusing website can discourage people from visiting before they ever walk through your doors. Five website essentials can help you welcome church...