by Karen Carps | Dec 5, 2024 | marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It...
by Karen Carps | May 9, 2024 | marketing
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a...
by Karen Carps | Feb 2, 2024 | Social Media, Web Design
The post “Facebook Page or Website – Which is More Powerful?” originally appeared on the blog on March 23, 2017 and has been updated. At some point, you’ve probably had someone take you through the exercise about what you’d take if you were stranded...
by Karen Carps | Oct 19, 2023 | Content Marketing
Sometimes I talk about bandwagons, like a rant post I wrote about QR codes. When it comes to the artificial intelligence (AI) bandwagon, most people fall into one of two camps. Either you jumped on enthusiastically and are on a joy ride with the wind whipping through...
by Karen Carps | Feb 3, 2023 | Automation
Hi, my name is Karen, and I’m addicted to Zaps. No, this is not some new crazy drug or electrical appliance. No, nothing has short circuited in my home, except, occasionally, my temper. I mean, I can only deal with people’s shoes and socks on the floor so...
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