by Karen Carps | Sep 16, 2025 | Church, Nonprofit
Key Takeaways The church visitor journey begins long before Sunday morning. Your website and social media presence help potential guests decide whether to visit your church in the first place. Your goal during a guest’s first visit should be to reduce tension....
by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Feb 27, 2025 | Nonprofit
Key Takeaways After more than 15 years in business, GuppyFish Web Design is shifting its focus to churches and nonprofit organizations, helping them use digital communications to further their missions. This new direction grew from a desire to make a meaningful...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | May 9, 2024 | Marketing
Remember the old days when we used to use maps? I’m talking about the real paper ones that you could never quite fold back up they way they were when they were new. I realize that I’m showing my age here, but my parents used to spend time right before a big road trip...
