by Karen Carps | Mar 2, 2023 | SEO
SEO is 😱 scary. There, I said it. You have a site that makes you proud and you want the world to see it. Even better, you want them to engage with it and your brand. Sadly, Google stands there like a disgruntled sentry deciding who can find your website. I don’t...
by Karen Carps | Jul 12, 2022 | Web Design
Here you are, ready to create a website. Yay!! You’ve got your color scheme, a template, and some other basics. Now you need to figure out what to call your website. Whether you’re a marketing beginner or old pro, choosing the right domain name can have a...
by Karen Carps | Jan 11, 2022 | Web Design
As we stare in the face of 2022, we hope against hope that it includes fewer dumpster fires than the last two. Sadly, we can’t make any promises there. As with any other year, however, we have the natural inclination to reflect and set goals, both in our...
by Karen Carps | Jun 10, 2021 | marketing
We’ve talked a lot recently about marketing funnels. I actually thought that the most recent post would be the last in the series, but I changed my mind. I got to thinking (scary, I know)… what about nonprofits? The rest of the posts in the series focused...
by Karen Carps | Apr 16, 2021 | marketing
We’ve recently talked about the marketing funnel (or sales funnel) as a general topic. In that post, we outlined the three parts of the funnel: top, middle, and bottom. But what should happen at each point in the sales funnel? Let’s focus today on the top...
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