by Karen Carps | May 20, 2021 | marketing
We’ve spent the last few posts on marketing funnels, or sales funnels. First, we talked about their definition. After that, we covered both the top and the middle of funnels, looking at examples at each stage. Today, let’s get to the bottom of it…...
by Karen Carps | May 6, 2021 | marketing
In the last couple of posts, we’ve been talking about marketing funnels (or sales funnels). The first post covered the definition of a marketing funnel, and the most recent one gave examples to help with the top of the funnel. Top of funnel is all about brand...
by Karen Carps | Mar 5, 2020 | Marketing Automation
In a recent post about marketing automation, we discussed having the ability to put parts of your marketing on auto-pilot. When we include the word “marketing”, however, it conjures images of trying to sell something. I have great news for you. Automation...
by Karen Carps | Oct 10, 2019 | marketing
Running a business is hard. Most business owners struggle with all the things. Those “things” consist of the constant tasks that add themselves to the to do list. For example, you have billing, phone calls, emails to answer, and leads to follow up. The...
by Karen Carps | Sep 19, 2019 | Web Design
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do...
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