by Karen Carps | Mar 21, 2025 | Church, Nonprofit
According to a study, only 24% of churches follow up with visitors, even when those guests have willingly shared their contact information. This lack of church follow-up isn’t just a missed opportunity. It leaves visitors feeling forgotten or...
by Karen Carps | Oct 17, 2024 | Automation, Marketing Automation
We’ve talked a lot lately (like a LOT) about how to leverage email automation to save time and increase engagement for your business. Sometimes, knowing what NOT to do is just as important. In this post, I’ll outline some email automation mistakes and how you can...
by Karen Carps | Oct 4, 2024 | Automation, Marketing Automation
Have you ever thought “I need to text <person> about <thing>” at a time when you couldn’t do it, then forgot to do it later? I’ve been known to tell friends “I’ve been texting you in my head all week!” Sadly, we haven’t come up with the technology for our phones...
by Karen Carps | Aug 29, 2024 | Automation, Marketing Automation
“My audience expects a personalized touch, so they won’t respond to email automation.” This is by far the most common objection I hear to using automation for repeated communication, and it couldn’t be further from the truth. Let’s look at why email automation is...
by Karen Carps | Nov 30, 2023 | Automation
Time. It’s the one thing that most people say they lack. It seems that everyone feels pulled in a thousand different directions without an end in sight. I get it! As a business owner and work-from-home mom, I barely have time to shower, much less get everything done...
