by Karen Carps | Mar 30, 2026 | Nonprofit, Web Design
We have long passed the point where having a website for your organization is optional. You know you need one in this day and age, and you understand that you have to include it in your budget. But what if your website starts to cost more than money? What if it starts...
by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...
by Karen Carps | Oct 24, 2024 | Web Design
Everywhere you turn, you’ll find tools to help you build a website yourself. Everywhere. Even the Super Bowl has ads for website hosting and building. Almost every podcast I hear has commercials for ecommerce platforms. I’ll scroll social media and see an ad promising...
by Karen Carps | Oct 17, 2024 | Automation, Marketing Automation
We’ve talked a lot lately (like a LOT) about how to leverage email automation to save time and increase engagement for your business. Sometimes, knowing what NOT to do is just as important. In this post, I’ll outline some email automation mistakes and how you can...
