From First Click to First Visit: How to Map an Effective Church Visitor Journey

by Karen Carps | Sep 16, 2025 | Church, Nonprofit

Your six-year-old gets off the bus, jumping with excitement. When you ask why, your child gushes about the EPIC BIRTHDAY PARTY a friend is having. What a fun event! As time passes, however, you realize that you know nothing about it. You haven’t seen an...

Do I Really Need a Marketing Persona to Improve My Organization’s Reach?

by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit

Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...

How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read

by Karen Carps | Mar 21, 2025 | Church, Nonprofit

According to a study, only 24% of churches follow up with visitors, even when those guests have willingly shared their contact information. This lack of church follow-up isn’t just a missed opportunity. It leaves visitors feeling forgotten or...

Nonprofit Marketing Funnel? Yes, It’s Real and You Should Use One

by Karen Carps | Dec 5, 2024 | Marketing, Nonprofit

“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It doesn’t have to be that way,...

5 Game-Changing Benefits of Automating Your Customer Journey Emails

by Karen Carps | Oct 4, 2024 | Automation, Marketing Automation

Have you ever thought “I need to text <person> about <thing>” at a time when you couldn’t do it, then forgot to do it later? I’ve been known to tell friends “I’ve been texting you in my head all week!” Sadly, we haven’t come up with the technology for our phones...