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Do I Really Need a Marketing Persona to Improve My Organization’s Reach?

Do I Really Need a Marketing Persona to Improve My Organization’s Reach?

by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit

Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
3 Important Areas to Measure in a Simple Church Website Evaluation

3 Important Areas to Measure in a Simple Church Website Evaluation

by Karen Carps | May 5, 2025 | Church, Web Design

Every church leader I’ve ever encountered puts an enormous amount of thought and consideration into who they hire. You don’t just want someone who aligns with your beliefs; you need to know they can lead volunteers. They also need to work closely with other staff...
The Ultimate Church Visitor Page Guide: What Attracts New Guests?

The Ultimate Church Visitor Page Guide: What Attracts New Guests?

by Karen Carps | Apr 10, 2025 | Church, Web Design

Visiting a church for the first time isn’t easy. In fact, for many people, it can feel downright intimidating. What can churches do to ease the pain and make the guest experience less scary? Since about 85% of people check out a church’s website before they even walk...
How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read

How to Write Effective Church Follow-Up Emails That Visitors Actually Want to Read

by Karen Carps | Mar 21, 2025 | Church, Nonprofit

According to a study, only 24% of churches follow up with visitors, even when those guests have willingly shared their contact information. This lack of church follow-up isn’t just a missed opportunity. It leaves visitors feeling forgotten or...
5 Website Essentials to Engage Church Visitors Before They Even Arrive

5 Website Essentials to Engage Church Visitors Before They Even Arrive

by Karen Carps | Mar 6, 2025 | Church, Nonprofit

For far too long, churches have treated their websites as an afterthought. Pastors and church leaders know they need one in today’s digital age, but few understand its full potential. What many don’t realize is that their website is the only part of their...
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Latest Posts

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  • Do I Really Need a Marketing Persona to Improve My Organization’s Reach?
  • 3 Important Areas to Measure in a Simple Church Website Evaluation
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