by Karen Carps | Sep 16, 2025 | Church, Nonprofit
Your six-year-old gets off the bus, jumping with excitement. When you ask why, your child gushes about the EPIC BIRTHDAY PARTY a friend is having. What a fun event! As time passes, however, you realize that you know nothing about it. You haven’t seen an...
by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
by Karen Carps | May 5, 2025 | Church, Web Design
Every church leader I’ve ever encountered puts an enormous amount of thought and consideration into who they hire. You don’t just want someone who aligns with your beliefs; you need to know they can lead volunteers. They also need to work closely with other staff...
by Karen Carps | Apr 10, 2025 | Church, Web Design
Visiting a church for the first time isn’t easy. In fact, for many people, it can feel downright intimidating. What can churches do to ease the pain and make the guest experience less scary? Since about 85% of people check out a church’s website before they even walk...
by Karen Carps | Mar 21, 2025 | Church, Nonprofit
According to a study, only 24% of churches follow up with visitors, even when those guests have willingly shared their contact information. This lack of church follow-up isn’t just a missed opportunity. It leaves visitors feeling forgotten or...
