by Karen Carps | Dec 5, 2024 | marketing, Nonprofit
“I hate the word ‘marketing’ when it comes to church.” This is an actual statement I once heard in a meeting with a client. I get it. Marketing feels icky and brings to mind images of used car salesmen doing anything to make a buck. It...
by Karen Carps | Mar 1, 2022 | Email Marketing
We all get email… lots of it. I remember when email was new (yes, I’m that old). At the time, getting an email from a friend or family member was super exciting. It was instant! No waiting! No post office or stamps! Woohoo! These days, email has become a...
by Karen Carps | May 20, 2021 | marketing
We’ve spent the last few posts on marketing funnels, or sales funnels. First, we talked about their definition. After that, we covered both the top and the middle of funnels, looking at examples at each stage. Today, let’s get to the bottom of it…...
by Karen Carps | May 6, 2021 | marketing
In the last couple of posts, we’ve been talking about marketing funnels (or sales funnels). The first post covered the definition of a marketing funnel, and the most recent one gave examples to help with the top of the funnel. Top of funnel is all about brand...
by Karen Carps | Apr 16, 2021 | marketing
We’ve recently talked about the marketing funnel (or sales funnel) as a general topic. In that post, we outlined the three parts of the funnel: top, middle, and bottom. But what should happen at each point in the sales funnel? Let’s focus today on the top...
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