by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do you get them to...
by Karen Carps | Apr 10, 2025 | Church, Web Design
Visiting a church for the first time isn’t easy. In fact, for many people, it can feel downright intimidating. What can churches do to ease the pain and make the guest experience less scary? Since about 85% of people check out a church’s website before they even walk...
by Karen Carps | Mar 6, 2025 | Church, Nonprofit
For far too long, churches have treated their websites as an afterthought. Pastors and church leaders know they need one in today’s digital age, but few understand its full potential. What many don’t realize is that their website is the only part of their...
by Karen Carps | Feb 13, 2025 | Web Design
If you ever wondered whether little changes make a big difference, try this experiment. Place one piece of paper in a pile on your counter each day for a month. One piece isn’t much, right? But once they start adding together, they make quite a pile. Little changes...
by Karen Carps | Oct 24, 2024 | Web Design
Everywhere you turn, you’ll find tools to help you build a website yourself. Everywhere. Even the Super Bowl has ads for website hosting and building. Almost every podcast I hear has commercials for ecommerce platforms. I’ll scroll social media and see an ad promising...