by Karen Carps | May 6, 2021 | marketing
In the last couple of posts, we’ve been talking about marketing funnels (or sales funnels). The first post covered the definition of a marketing funnel, and the most recent one gave examples to help with the top of the funnel. Top of funnel is all about brand...
by Karen Carps | Dec 3, 2020 | Blogging
So you’ve decided to start a blog… that’s awesome! You know that it will help improve your SEO and lead others to find your business. It will also help establish you as a thought leader and trusted source in your field. But once you decide that you...
by Karen Carps | Sep 17, 2020 | Web Design
Everyone knows that a business needs a website, right? After all, it is the 21st century. For so many businesses, it’s a box they check off. They go to Weebly, Wix, or another DIY service, throw something together, and call it a day. As long as they have...
by Karen Carps | Jul 2, 2020 | Web Design
So you’re working on a new website. That’s awesome! When you start the process, you likely list all the pages you’ll need. Let’s see: Home, About, Contact, Services/Products, Team, Testimonials. WAIT. Testimonials? Do you really need that? To...
by Karen Carps | Jun 2, 2020 | marketing
In a recent blog post, we talked about the importance of having an easily adaptable marketing strategy. When uncertainty settles in, such as with our current pandemic, businesses must adapt the way they think about marketing. But what about non-profit organizations?...
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