by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | Mar 21, 2025 | Church, Nonprofit
Key Takeaways Church follow-up emails help first-time visitors feel valued and remembered after their visit. Without follow-up, guests may feel overlooked or unwelcome. Instead of sending one long email packed with information, create a series of short, friendly...
by Karen Carps | Feb 13, 2025 | Web Design
Key Takeaways Small website improvements can make a big difference. Updating page titles, fixing broken links, adding image alt tags, and keeping information current can improve your website’s effectiveness. Your website should focus on your visitors and their...
by Karen Carps | May 16, 2024 | Web Design
Did you know that a muted trombone makes the sound of the adults in Peanuts cartoons? I bet you could hear the sound in your head as soon as you read that. In fact, I’ve heard that sound in my head during boring meetings. Someone drones along in a monotone...
by Karen Carps | May 2, 2024 | Content Marketing, Web Design
“I LOVE GRAMMAR!” said no one, ever. Well, maybe except me and a few other grammar nerds out there. I know I can’t be the only one, right? You probably haven’t thought much about parts of speech (nouns, verbs, adjectives, etc.) since high school English. They do come...
