by Karen Carps | Apr 16, 2021 | marketing
We’ve recently talked about the marketing funnel (or sales funnel) as a general topic. In that post, we outlined the three parts of the funnel: top, middle, and bottom. But what should happen at each point in the sales funnel? Let’s focus today on the top... 
by Karen Carps | Dec 3, 2020 | Blogging
So you’ve decided to start a blog… that’s awesome! You know that it will help improve your SEO and lead others to find your business. It will also help establish you as a thought leader and trusted source in your field. But once you decide that you... 
by Karen Carps | Nov 12, 2020 | Blogging
Are you considering starting a blog? Awesome! Blogging will help you show your expertise, improve your SEO, and allow you to establish trust with your audience! It’s truly one of the best marketing strategies you can use. But how can you set yourself up to... 
by Karen Carps | Oct 8, 2020 | SEO
So you want to rank higher in search engines. Who doesn’t? When I ask new clients their website goals, almost all of them tell me that they want to be at the top of Google rankings. But how do you go about that? First of all, you have to know that it’s not... 
by Karen Carps | Sep 19, 2019 | Web Design
Have you ever considered who is reading your content or visiting your website? We’ve talked before about website audiences, but let’s take that one step further. What do your ideal customers or supporters need? What are their heart’s desires? How do...
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