by Karen Carps | Sep 16, 2025 | Church, Nonprofit
Key Takeaways The church visitor journey begins long before Sunday morning. Your website and social media presence help potential guests decide whether to visit your church in the first place. Your goal during a guest’s first visit should be to reduce tension....
by Karen Carps | Jul 15, 2025 | Marketing, Nonprofit
Key Takeaways A marketing persona is a representation of your ideal audience that helps you understand who you’re trying to reach and what matters most to them. Understanding your audience’s goals, challenges, and motivations helps you create website...
by Karen Carps | May 5, 2025 | Church, Web Design
Key Takeaways A regular church website evaluation helps ensure your website is working as hard as your staff to support your church’s mission and connect with potential visitors. Focus on three important areas: first impressions, organization, and design....
by Karen Carps | Apr 10, 2025 | Church, Web Design
Key Takeaways A dedicated church visitor page helps potential guests feel more comfortable by answering their questions before they ever walk through your doors. Your visitor page should make important information easy to find, including service times, parking,...
by Karen Carps | Mar 21, 2025 | Church, Nonprofit
Key Takeaways Church follow-up emails help first-time visitors feel valued and remembered after their visit. Without follow-up, guests may feel overlooked or unwelcome. Instead of sending one long email packed with information, create a series of short, friendly...
by Karen Carps | Mar 6, 2025 | Church, Nonprofit
Key Takeaways Your church website is often the first impression potential visitors have of your church. An outdated or confusing website can discourage people from visiting before they ever walk through your doors. Five website essentials can help you welcome church...
