It’s Time to Stop Swimming in Circles.
We help overwhelmed teams communicate with clarity and impact. Start Your Free Website EvaluationYour Organization’s Online Presence is More Important Than Ever
Digital tools can either amplify your mission or hold it back. Here’s what the data tells us:
%
of people check a church’s website before visiting in person.
%
of churches fail to follow up with visitors who provide contact info.
%
of nonprofits struggle to keep their websites updated.
%
of users judge an organization's credibility based on its website design.
Meet Karen Carps
When I started GuppyFish Web Design back in 2009, I focused solely on building websites — clean designs, clear launches, and crossing items off the list. But a few years in, I realized something was missing: strategy.
Everything changed when I began helping clients define their goals before we ever talked about color palettes or page counts. I saw firsthand how much more effective a website could be when it was built with purpose and aligned with the mission behind it.
What Guides My Work
One moment that solidified this shift came during a meeting with a church client. After we wrapped up, the pastor prayed, asking God to show me just how much of a difference my work had made in their congregation. That prayer, and my experience leading the production team at a large church focused on creating engaging environments, still fuels my work today.
I’ve also seen how vital strategic communication is for nonprofits, especially now as they navigate growing needs, shrinking attention spans, and increased pressure to show impact (and often, federal funding). Whether it’s websites, email strategy, or social media, my goal is to be more than a designer — I’m a partner in helping your mission reach the people who need it.
Nothing makes me happier than watching a mission-driven team grow, connect, and thrive online.
Why GuppyFish?
People often ask where the name GuppyFish came from. With a last name like Carps, it was hard to escape fish references, so I decided to swim with it.
When I was pregnant with my first child and didn’t yet know whether I’d be having a boy or a girl, I affectionately called the baby “Guppy.” The nickname stuck, and when it came time to name my business, GuppyFish just felt right.
It’s playful, personal, and a reminder that even the smallest things (like a guppy… or a well-crafted website) can make a meaningful impact.
How We Help Churches and Nonprofits
Strategic Roadmapping
Any successful journey starts with a plan. In this deep dive, we’ll look at your mission, your audience, and your current communication efforts.
You’ll walk away with a clear, step-by-step strategy to help your organization swim in the right direction, whether we keep working together or not.
Custom Website Design
Your website is the only part of your organization that never sleeps, gets sick, or takes a vacation. It should actively serve your mission and guide people toward their next step.
We’ll work together to build a site tailored to your needs — one that serves as a central hub for both your team and your audience.
Messaging and Outreach
Your communication strategy goes beyond your website. We’ll work to align your message across platforms like email and social media, so everything reinforces your mission.
Whether you’re rallying volunteers, growing your list, or keeping people informed, I’ll help you create clear, consistent messaging across every channel.
You Don’t Have to Swim Alone.
Every church and nonprofit deserves clear, strategic support. If your mission matters (and I know it does), your digital presence should reflect that.
Let’s figure out what’s next… together.