In a world where so much is electronic, it’s refreshing to hold a beautiful paper item in your hand. Whether it’s an invitation, announcement, or card, the art of crafting with paper still catches the eye. That’s the specialty for Papeterie Fine Stationery and Gifts, located in Richmond, Virginia. One look at their beautiful selection of wedding invitations and gifts reminds us that electronic communication is not always best.
The Papeterie Project
I felt honored to partner in this project with the amazingly talented Laura Marr from Flourish Creative. I have rarely come across a graphic designer as talented as she. When she asked me to come aboard to develop her vision for the website, I jumped at the chance.
The Papeterie store underwent a complete rebranding. Laura created a gorgeous new logo and color scheme, and they expanded and redecorated their shop. Accordingly, they wanted their website to follow suit.
Since it was the first time I had worked with a graphic designer, it was wonderful to have someone else making the design decisions. All I had to do was take her design and make it work on the web. It was much like putting a puzzle together. With this design, the layout flows and the images demonstrate the beauty and variety available in their store. There is, however, more on the development side that allows the site to work for the store.
- Image galleries
- Social media sharing
- Appointment scheduling
- Contact form
- Email newsletter opt-in form
An additional feature in the works includes the ability to design and view invitations, announcements, etc. online through affiliate sites. The owner also hopes to expand to feature weddings in a blog format where brides can see more possibilities. Finally, another option exists to create a portal on the back end of the site where customers would have unique login capabilities. With this portal, users would be able to view proofs and communicate more personally and directly with the owner.
If you’re in the Richmond area, I highly recommend a visit to Papeterie in the Bon Air area. Otherwise, head on over to their website to see what beautiful items they have to offer.